How Mobile Apps are Becoming More of a Need than a Luxury

Mobile applications have emerged as a game-changer for each and every section of society. Today they are being avidly used by not only individuals but also private and public enterprises.

Their impeccable expertise in providing the ease in any form of work and real time tracking has raised the standard of living for the people across the globe.

Gone are the days when mobile apps (or a particular application) was a symbol of luxury or professionalism, they have now become the need of humans of the era.

What's driving the force?

Looking at this growing inclination, the first and foremost question that might probably knock the walls of your brain could be the force that's driving the trend.

Is it the luxury or the need of time?

Personally, I won't agree to the force being a luxury. Apps have made their presence in almost every stream. They assist you in your professional and personal life, they take care of your health and entertainment section both. Not only these, they also guide you in improvising your hobby and profession.

A recent study unveiled that 50% of smartphone users grab their smartphone soon after waking up.
This 50 % include teenagers and professionals both. Well, if this doesn't amaze you, another research claims that around 87% people will always have a smartphone at their side 24*7 and 365 days (366 in the case of leap year).

Why have they become the need?

If you are one for the kind who prefer to have a brief glance, here are the three reasons that transformed mobile app development to need:

  • A friend: Mobile applications stay by your side like a friend. If you are reserved by nature and don't open up quickly (which most of the people are), mobile applications are your true mate. You can spend time with them, share your part, without any complaint or fear.
    Making this better is Artificial Intelligence, which allows you to even have a virtual friend who can talk to you anytime and anywhere.
  • A philosopher: One in a million becomes a philosopher, and it's really tough to meet them and have your piece of information/counseling. Mobile apps avail you with these at your fingertips.
  • A Guide: These applications house an entire universe inside them. Starting with the making of galaxy till the microparticles around you, you can have everything through them. While on one side they are helping the corporates, on another they are assisting housewives and teenagers with their day to day activities and hobby sessions.

Beyond a normal approach, let's be more specific

Private Sector

Private enterprises have integrated mobile applications as an invincible part of their business. These apps are intended to deliver:

  • Better service to customers
  • Creating awareness
  • Increasing profit
  • Smarter approach to work
  • Wider access
  • Effective marketing
  • Live tracking, etc.

These are just the handful of benefits out of the massive list that one can relish through mobile applications. Private enterprises have been noticed getting constantly inclined towards the app world. Industries that are using applications to deliver better service includes anything and everything that comes in the retail market and warehousing business.

Government Departments:

It isn't just the private sector, but also the government departments have started using mobile applications to deliver better service to the people of the nation. Their primary reason behind using them includes:

  • Creating transparency
  • Providing ease
  • Creating awareness
  • Attracting people towards sector
  • Mobilizing the work
  • Faster service, etc.

In past couple of years, government sectors across the globe have been noticed coming with applications for various departments, and their initiative indeed received grand accolades for all good reasons.

Daily households:

Mobile apps have vastly spread their dimension in the household works. Be it the IoT, or the apps helping to cook the food; they have made an unmatched space in daily household tasks.

They allow you to:

  • Control and manage your house
  • Keeping house Secured
  • Tracking house activities from distance
  • Cooking new dishes through cookery apps
  • Living healthy by eating healthy, etc.

Applications have given a standard of living through their multi-professionality. They can not only help you in living a luxurious life when in your house, but they also actively accomplish their tasks when you are away.


With the help of these mobile applications, one can live a much healthy life by keeping a track of his daily activities. Applications when integrated into wearables, can help you with real time information of your body. Numerous athletes and heath enthusiasts have started using them to track their sleep, workout, calorie intake and output.

They are playing a special role by:

  • Keeping a track on your activities
  • Tracking your food intake
  • Assisting and guiding you for better workout
  • Sharing real-time data
  • Your 24*7 doctor
  • Motivating and reminding you about essential health concerns, etc.

Basically, we can say that, while you are busy with your daily societal and professional tasks, these apps do their duty by keeping an eye on your health.


There are numerous mobile apps in the app stores, which guide and educate yours about things around you. With these applications, you can learn about everything starting from the metals beneath the surface, till the vast universe. This include:

  • Apps for small kids
  • Fun and learn apps
  • Fairy fables and moral stories
  • Apps to help teenagers in learning
  • Professional papers by experts, etc.

Mobile apps for education have made created a unique arena for the people who want to explore the world around without any hindrance. They allow the user to learn anytime and anywhere without any restrictions.


Mobile apps for entertainment need no introduction. They have created a personal space filled with fun for the people across the globe. The segment like the rest is getting innovative with the passing days. The segment includes:

  • Music applications
  • Watch Movies on the move
  • Play games
  • Get the enhanced blend of your hobby, etc.

Entertainment applications have helped people in finding some time for fun and leisure in this busy lifestyle.


Before signing off I would just say that the mobile application industry has grown avidly in past few years. With the passing time, one thing's for sure that it isn't just a wave of time, and is, in fact, a change that will embark a better future in the years to come.

Thus looking at the above details we can be assured that these mobile applications are no longer getting used for the sake of luxury, but with the multi-usage expertise, they have become a need today.

Convert your business ideas into a Mobile App

What should you do if you have an app idea that has not been made?

Nowadays, the trend is to convert your business ideas into a mobile app. As we see so many success stories around us that has made tremendous impact on the society with their idea. Coming up with an idea might be simple but real task is to convert that idea into reality as mobile app can get complicated. The people who has ideas don’t have proper knowledge of the process of developing scalable and sustainable mobile application. It is important to validate the process before start working the app idea itself. To validate the process you need to hit the following areas precisely:

1. Target audience 
You cannot accommodate the whole world in your audience. Choosing a specific demographic audience is a good approach to making an application successful. The selected demographic group relies on the nature of the application. The success of your application depends on user engagement. You can alter your app’s feature list according to users’ preferences. You will have to find statistical data of preferred users for your application. This will make your validation process much easier. 

2. Market Research 
The next approach in the validation process is market research. You have to explore the ways to appeal to your selected demographic group. There must be several other competitors of your application in the market. Here you need to achieve a competitive advantage by making your application unique in some way. Or you can also have a distinct appealing approach that makes your cool app idea differentiated. For this purpose, you need to have a look at your competitors’ marketing tactics. You can find it by understanding the app store optimization. Like the influence of keywords while searching, which leads to grabbing user’s attention towards your app. In addition, search ranking includes other factors like:

• How a competitor portrays its app’s description
• What are the criteria of app’s ratings
• What positive or negative reviews users are posting for any competitor application? 
• How is the app’s pictorial or visual demonstration? Like screenshots or display video
• How appealing is the icon of the application
• What is the frequency of download rates?
By considering these factors you can be more focused on detailing of your application.

3. Application features 
You’ve chosen your target audience and studied their insights through competitors’ app marketing strategy. Now your next step would be defining what features your new app idea must contain. Again, it totally depends on the nature of the application. But keeping in mind the users’ insights you need to design your app by considering some substantial factors like:

• Attractive design – It includes the user experience UX and user interface UI. These are used to tell you how your application works and how it looks like. You can make a rough wireframe in order to visualize the interface, its purpose, and the flow of your application. 

• Scalability – Mobile technology is changing at a very quick pace and so are the users’ preferences. Keeping in mind the concept of scalability, you need to keep your application flexible and adaptable. Your application must have a room for improvement and advancement according to the users’ feedback.

• Unique preposition – Unique proposition is adding value to your mobile app idea. You can understand it by looking at competitors’ weaknesses that users are pinpointing. Transforming competitors’ weaknesses into your app’s strength will give you a chance to add value to your application.

4. Platform Selection 
Selecting a platform is one of the major decisions before developing an application. In previous years, the choice of selecting a platform was quite vast. There were several options of operating systems like Symbian, Blackberry, Windows Phone, Android and iOS. Now the choice has confined to the latter two only, which are Android and iOS. But still, it is not as simple as it appears to be. Before getting deep into platforms, first, you need to understand the difference between the Google Play Store and Apple App Store. Both options have their own preferences over each other in some way. 

According to the initial statistical data, Google Play store leads the annual downloads by 63 billion and third-party Android stores monitored 45 billion downloads in 2016. Apple App store had only 29 billion annual downloads at that time. But the annual revenue came out to be different as the Apple led with 34 billion dollars and Google Play and third-party Android stores achieved only 17 billion and 10 billion dollars respectively. It is projected that by 2021, Apple will remain the leader while the Google Play store and third party android stores will exceed the download count. Summarizing this stated factual data, the number of android users is more than iOS. But Apple device users earn more money than Android users. 

App development is easier for the Android Platform. And there are fewer restrictions for launching an application in the Google Play store. On the other hand, it is said that it is less expensive and faster to develop an application for the Apple App Store. Hence, it is crucial to choose the platform because of the many considerable factors. Your target audience will help you to choose the appropriate platform for your application, as you can analyze the ratio of Android and iOS users. Here you need to think about your monetization strategy. 

5. Monetization Strategy 
The selection of the platform affects your monetization strategy or vice versa. If you are thinking to develop a paid application then Apple is a better option. Earning money from Android applications is possible through advertisements and in-app purchases. Although the revenue might be less, you will gain more users. You can also develop your application for both platforms simultaneously but it totally depends on your budget, as it is quite expensive. You need to hire two different developers for this purpose. Another cost-efficient option, for both platforms, is to develop a hybrid app. A hybrid application can run on both platforms simultaneously without writing code twice for each. 

6. Choosing a Development team
Once you are done with the superficial yet important process of app development, now you need to look for vendors who can develop your app technically successfully. You can search for local or global companies that buy app ideas. There are many app development companies or freelance app developers. You can select any option according to your requirements. Some of the renowned mobile app development services are found in Aimob, Konstant Infosolutions, Willow Tree, Dom & Tom, Toptal and Hired, etc. 

Short-list the companies or freelance developers according to your preferences. But here you need to assess the good qualities of developers. A good vendor should evaluate your requirements and give you suggestions to improve your idea. You must get a proposal, timeline, and schedule along with estimated costs from developers. You can also assess the developers by their profiles, reviews, past projects, testimonials and their devotion towards the project. 
Other than developers, you need an entire management team to make your app into reality. In this aspect, to make things easier you could go with a complete development team that helps out with the overall strategy of the product. There are many development firms that specialize in this model. 

7. Cost Estimation
App development is an expensive process. The average cost for app development for an app is estimated at about $250,000 for a six-month to a year-long project. Apps with complex features may cost much more and may take a couple of years. Therefore, you have to plan your budget accordingly. The cost will not incur for development only. There are also other expenses likely to incur such as marketing, app evaluation, license fees, and overhead costs, etc. Therefore, you need to plan your budget accordingly

Capital investments also play a vital role in app development. Collaboration with Investors/financial institutions helps you in creating a competitive edge over your competitors.  If you are short of funds, there are many financial institutions that provide you investments that will help you in cost-sharing. For this purpose, you must have a clear demonstration and defined plan of your app, good creditworthiness and brand reputation in order to appeal to investors/ financial institutions. 

8. Make your Application live
The ultimate step after app development is to launch your simple app idea either on the Google Play Store or Apple App store or both. Once you get your new app idea live, start direct and indirect marketing of your application through different mediums like social media that includes Facebook, Instagram, WhatsApp, and Twitter, etc. You can also hire bloggers or reporters to promote your application to the target audience. 

9. Users’ feedback and future work
After launching your cool app idea successfully, further, you need to get the users’ response by collecting their feedback through reviews, ratings, and recommendations. The feedback will help you to alter the application according to the users’ preferences. You must leave room for future work or advancement in order to improve your application. For this purpose, you should consider the after-sale service of a mobile app development company or developer.

While considering the above-mentioned procedure, you can conclude that app development is not an easy task. If you have enough funds, resources and time you can develop a good mobile application. But if you lack any of these you can hire the services of a good mobile app developer that is more cost-efficient. There are many app development companies that can make your task easy. 


How can I get the new app idea?

  • Find a new app idea according to your business plan and requirements. You can transform the services of your business into an app and can make it more feasible to use and approach. Furthermore, there are many websites that are presenting new app ideas that have not been implemented yet.
  • What major steps do I need to consider for a good app idea?
  • Consider some aspects like target audience, market research, application features, platform selection, monetization strategy, choosing development team, cost estimation, making your application live, user’s feedback and future work.
  • What are the considerable factors in market research for a cool app idea?
  • Market research is based on a competitor’s app’s description, app’s rating criteria, positive and negative reviews, the app’s demonstration, and the app’s icon and download rate frequency
  • How can I make my application cross-platform compatible?
  • You can opt for a hybrid application that can be compatible with both platforms of Android and iOS.
  • How can I improve my app in the future?
  • With the reviews and ratings, you can amend your application according to the user’s preferences. For this purpose, you can avail of the after-sale services of app development companies or developers.

Which Is Better for Your Business

Kotlin Vs Java

Whenever we hear about the development of an android
 application, the only programming language that comes in our minds is Java. Kotlin became the new official language for programming, as
declared by Google, for Android development back in 2017. Since then, the Android development community is in a state of constant confusion and dilemma. And the question that is troubling them is obvious i.e. should they now use Java or Kotlin for the development of the android apps?
Java has been the go-to language for almost all android
developers but after Google announced Kotlin as the most superior programming language, the dominance of Java over other language is been questioned. Though the development and improvements are still under process, Kotlin sits at the throne and has been considered as a mature ecosystem. Let’s take a deeper dive
into Kotlin vs Java.

Advantages of Kotlin

Kotlin has a tight grip when it comes to android
development. However, it is also used in Back-end projects like Spring 5.
Kotlin can be compiled to almost all kinds of
platforms such as JVM, Android, Native, and JavaScript. Using the Multi platform 
framework of Kotlin you are able to extract a common database that is capable
of targeting all platforms at the same time. Kotlin can be used in Gradle build scripts directly because of its scripting capabilities.

Converting Java into Kotlin is easy. You can do it by just installing the Kotlin plugin, adding it to Gradle build files and
 then select ‘convert’. Modern programming concepts are supported by Kotlin. These include delegates, higher-order functions, extension functions
and much more in order to provide help in building clean APIs. Null safety support that is built-in and an ultimate lifesaver is made available by Kotlin. Especially on android, Kotlin is way more expressive and concise as compared to Java. This means there is very little room left for errors.

New modules can be written in Kotlin which can work alongside your existing Java code. One more added benefit is that it is compatible with, the JVM, Java frameworks and libraries. It can be easily integrated with Maven build systems or with Gradle. Developers can easily benefit from the fast-growing collection of projects on GitHub and are open source, also from various
 learning resources, books, and online courses. The adoption of Kotlin will not cost anything. (Except for training and learning)

Disadvantages of Kotlin

Kotlin’s compilation speed is slower as compared to Java. Though in some cases, Kotlin seemed to be the winner. It has a small community of developers that means greater chances of difficulties in finding answers to important questions and limited learning resources. Kotlin developers are increasing in numbers but finding an experienced professional or an expert for your team can be challenging and will require some extra effort. Kotlin, in corresponding JVM byte-code, sometimes creates a large amount of boilerplate.

The steep learning curve, when the entire team is switched to Kotlin because of the concise syntax of the language, can be both; challenge and a blessing.

Advantages of Java

Java is easy to understand and it is a relatively simpler language. The learning curve is pretty simple and short. For the development of cross-platform applications, Java is the go-to language of many developers. Also, it works very well for native applications. The applications that are built on Java are compact and lightweight which leads to better user experience.

Assembling and handling of projects that are bigger becomes easier and simplified, credit goes to accelerated assembly it has with Gradle. Due to its fast build process, Java allows you to do more coding in less time. It is easier to understand and learn. Can be run it in a virtual machine or in a browser window. It provides great help when you are reusing the code and updating the software. Android is greatly reliant on Java. The Android SDK is full of several Java libraries.

Disadvantages of Java

The limitations in Java cause various problems with the design of the Android API. Being a verbose language, it carries a greater risk of bugs and errors as it requires more code writing. Java is slower as compared to various other programming languages and requires more memory.

Java vs Kotlin – In Terms of Performance

There are no measurable and consistent differences between these two programming languages when it comes to their comparison in terms of performance. But the ‘Kotlin vs Java performance’ debate is ongoing.
Kotlin is known for generating byte-code which is identical to byte-code of Java. Therefore, these two are considered to be delivering a similar performance. The case is different when it comes to partial and full builds. Java is the faster programming language in the case of full builds. It has a 13 percent faster rate of compilation as compared to Kotlin.
In the case of incremental compiling, Kotlin takes the lead.It can be said that Kotlin lags behind Java when it comes to clean complete builds but surpasses Java when it comes to incremental builds.

Why Kotlin is More Popular and Who Is Using It?

Kotlin is being used everywhere Java was being used and sooner it will be used in more places. Currently, it is greatly used for the development of android applications because of Google’s valuable support. Organizations are now adopting Kotlin to stay more updated and competitive including Google, Pinterest, Trello, Uber, Kickstarter, etc.

Benefits of Kotlin vs Java

  • It Is Concise.
  • It Is Safer.
  • It Is Better At Supporting Functional Programming.
  • It Speeds Up Everyday Tasks.
  • It Reduces Bugs and Errors.
  • The Code Base’s Quality and Appearance.
  • Developers’ Favorite.
  • Leveling Up the Skills.
  • Support for Developers.

At AIMOB, we have developed Kotlin Apps for all sorts of projects, websites, and applications. We offer full consultations for Kotlin Apps. Are you interested in developing your Kotlin Mobile app with us? Do have any questions on how to make an Kotlin Mobile app? Don’t hesitate to get in touch. Meanwhile, you can explore more examples of great Kotlin Mobile apps and read about best practices.